NuServe is stepping outside this summer by challenging employees to walk 10,000-step steps a day for the 21 (working) days of August 2024. The individual goal is 210,000 steps! to put that into perspective, 10,000 steps equate to about 5 miles per day.
Over 21 days, it would mean walking 210,000 steps which, is circa 94 miles, the distance of the driving route from London to NuServe’s Midland’s hub in Coventry.
At the end of the month, participants reaching the 210,000 step goal will be eligible for prizes in the following categories, including:
- Most steps overall – Sarah Smith
- Challenge Goal Achieved (random prize draw) – Richard Lockwood
- Participation prize (random prize draw) – Alex Pereira
Prizes: Vivobarefoot
Generously, our client, and fellow B Corp, Vivobarefoot has gifted NuServe with pairs of their shoes, designed to uncage your feet and give them the freedom to move like nature intended.
Why 10,000 steps?
Social Impact
Being a B Corp, we want to create a fun and engaging work environment for our employees. The step challenge is an opportunity for team bonding and encouraging healthy habits. We want to inspire the NuServe office teams to get out in their lunch breaks for a stroll so they can come back revived and ready to work.
Getting 10,000 steps in a day has proven health benefits and is great for mental well-being, longevity, and cerebral clarity.
Despite being medically supported, the 10,000 steps metric has its origins in the 1964 Tokyo Olympics and was chosen because the Japanese character (万) for 10,000 resembles a walking person. This excellent marketing campaign has now set the standard for 21st-century step tracking.
Environmental Impact
We have recently undergone travel hierarchy training with the NuServe teams and feel a walking challenge is a step in the right direction for reducing carbon.
One of NuServe’s highest carbon emission categories is Business Travel due to the nature of operations in the facilities industry, teams routinely conduct site visits, meaning this challenge should be a ‘walk in the park’ for most managers. The aim is to be able to structure managers’ sites within walking distance of each other.
Walking more also saves money, and in most city circumstances, time too!